Our Methods

Binlog Research focuses on creating customized social and market research solutions to address clients’ specific questions. It does not provide pre-packaged information. The company mainly carries out primary research, but can also gather secondary information when needed. The data collection methods utilized by Binlog Research include:

Desk Research

This data collection method assumes at the outset that information already exists in a readily available form.

Quantitative Research

Data can be collected in a number of ways including: Face To Face/ Questionnaire, Telephone / Skype interviews, Online questionnaires, Self-Completion and Mobile phone Data collection.

Qualitative Research

The data is collected in the following ways: Focus Group Discussions, Mini-groups, In-depth Interviews and Observations.

Our Research Standards

We continuously oversee the research process to guarantee adherence to quality standards.

Our regular quality assessments include ensuring the following quality checks:

100%

of all questionnaires are checked for logic and completeness.

20%

of all fieldwork at Binlog Research are accompanied by a supervisor

100%

A double-entry data capture system that assures 100% accuracy in data entry

30%

of fieldwork reports are back-checked and reviewed by a supervisor

Our Methods

We use a variety of modern and proven research methodologies to deliver actionable insights and reliable data for our clients across Africa.

Quantitative Surveys
Qualitative Research
Focus Group Discussions
In-depth Interviews
Desk/Secondary Research